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William Shakespeare > Assurance
The following information is about Assurance.
Assurance Defined
Deed of assurance.
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Gauging strength of TV ads
Published July 4, 2009, 1:45 am, The Monterey County Herald
There's an old saying that half of all money spent on advertising is wasted. The eternal, career-wrecking dilemma for advertisers is that nobody knows which half. And yet, with research, there is hope.
ACE Metrix gauges audience reception of TV ads
Published June 29, 2009, 10:49 pm, Los Angeles Times
The company tells companies whether their commercials are good enough, smart enough -- and whether, in fact, people like them. And in real time, too. There's an old saying that half of all money spent on advertising is wasted. The eternal, career-wrecking dilemma for advertisers is that nobody knows which half.
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