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Gauging strength of TV ads

Published July 4, 2009, 1:45 am, The Monterey County Herald

There's an old saying that half of all money spent on advertising is wasted. The eternal, career-wrecking dilemma for advertisers is that nobody knows which half. And yet, with research, there is hope.

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Briefly: July 4

Published July 3, 2009, 7:17 am, Old Colony Memorial & Plymouth Bulletin

See what's happening in and around Plymouth.

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Chicago Calendar

Published July 3, 2009, 2:46 am, The Naperville Sun

The 24th Annual Festival is July 10, 11 and 12 at the Irish American Heritage Center, 4626 N. Knox.

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Firing Squad: Hot, Flat, and Irrelevant: Why NU doesn't need to learn globalization

Published July 2, 2009, 9:24 am, Daily Northwestern

Thomas Friedman's new book, "Hot, Flat, and Crowded", was recently selected for the upcoming year's "One Book, One Northwestern" project.

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Briefly: July 1

Published July 1, 2009, 7:17 am, Old Colony Memorial & Plymouth Bulletin

Loading multimedia... Town Moderator Steven Triffletti and Town Clerk Laurence Pizer presided over Special Town Meeting all by themselves Tuesday night at Plymouth North High School. Selectmen voted to cancel this session, but it had to be officially dissolved at the appointed hour as well.

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Curtains open on the Texas Shakespeare Festival

Published June 30, 2009, 8:47 pm, KLTV 7 Tyler

Calling all Shakespeare and theatre lovers.

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WebXtra: Wherefore art thou, date night?

Published June 30, 2009, 9:47 am, KLTV 7 Tyler

Need to impress that date? Here's your answer.

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ACE Metrix gauges audience reception of TV ads

Published June 29, 2009, 10:49 pm, Los Angeles Times

The company tells companies whether their commercials are good enough, smart enough -- and whether, in fact, people like them. And in real time, too. There's an old saying that half of all money spent on advertising is wasted. The eternal, career-wrecking dilemma for advertisers is that nobody knows which half.

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Stratford Festival musicals top the Bard in a topsy-turvy year

Published June 27, 2009, 9:00 am, Chicago Tribune

STRATFORD, Canada—Antoni Cimolino and Des McAnuff, the duopoly in charge of the beloved Stratford Shakespeare Festival, began their annual letter to patrons with a fervent declaration: “Shakespeare is at the center of our dramatic universe.”

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Briefly: June 27

Published June 27, 2009, 7:14 am, Old Colony Memorial & Plymouth Bulletin

Read about what's happening in and around Plymouth.

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